Formation Case Study
Industry: Digital Marketing
Client approached Formation as they were struggling to gain new business
We explained how online reputation is needed to win new business, and that a content strategy was required if they wished this to happen.
As a first step for the content strategy, we interviewed 3 key stakeholders.
Through a 2-hour interview, we deep dived into their business to learn about their model, ideal clients and aspirations.
Based on our findings, we then applied the first level of market research
From this research we presented themes and topics which would place them as thought leaders of their industry, and interviewed members of their company with the most knowledge on these topics.
We then applied 2 weeks of market research
This research uncovered powerful audience and competitor insights, which we used to build a strategy to place the business as thought leaders of their industry, surpass any competition and build the reputation they needed to win new business.
Content Strategy presented and commissioned
The presentation contained a 12-month marketing calendar and the client commissioned us to execute this for them.
BEFORE FORMATION
Content Strategy
0
Research Content
0
Thought Leadership pieces
0
Articles in publications
0
Speaking opportunities
0
Webinars
0
LinkedIn Posts
6
Monthly website traffic
350
AFTER FORMATION
Content Strategy
1
Research Content
3
Thought Leadership pieces
9
Articles in publications
18
Speaking opportunities
4
Webinars
3
LinkedIn Posts
30
Monthly website traffic
6900
