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© 2023 by Formation

Empowering Freelancers
Elevating Businesses.

A smarter way to connect exceptional marketing talent with founder-led businesses and SMEs. Whether you're a freelancer looking for real opportunities or a business in need of top-tier marketing support, The Formation Group is built for you.

Find Your Freedom Fit

Not sure which part of The Formation Group is right for you? Whether you’re a freelancer building your business or a founder growing your brand, this quiz will help you find the next best step for where you are right now.

What Our Clients & Freelancers Have To Say

"The team knows its stuff. The strategic guidance around our PR and content strategy was on point. They spent a long time learning about me and the business, which played a crucial part in putting me forward to top-tier publications. They secured great opportunities, including nationals, and I was even a columnist for a major online business site as a result. They are talented, personable, well-connected and great to be around."

- Mo

What Our Clients & Freelancers Have To Say

"As a regular collaborator with the 'Formation family', the aspect that stands out most to me — compared to other organisations I write for as a freelancer — is the sheer variety of clients and the diversity of thought across each delivery team. Whether it’s financial services, digital marketing, or other niche B2B services, briefs are always challenging (in a good way). I’m always learning. It’s such a supportive environment. Collaborating on strategy is always illuminating and fun. For example, contributing to a 12-month strategy for a scale-up wealth management business was incredibly satisfying and successful."

- Ian (Freelance collaborator)

What Our Clients & Freelancers Have To Say

"This is easy. I love working with Christina — she is intelligent, diligent, organised and full of ideas. She has embarked on a professional career in marketing, eschewing the usual Uni/College route to pursue the 'learn and earn' option. I applaud this as to me she is a 'natural', and in terms of people I have worked with, is one of the best."

- Andy Cakebread

What Our Clients & Freelancers Have To Say

"Formation is one of the most dedicated marketing teams we have worked with. Their skills in strategy, leadership, and execution ensure they see only solutions instead of problems. Christina assumed a leadership role, inspiring and motivating her colleagues. Energetic and broad-minded strategist — that’s her! Detail-oriented team player. Dedicated and goal-oriented strategist that cannot be overestimated. Christina makes the impossible possible. I definitely would recommend the team at Formation."

- Bernard

What Our Clients & Freelancers Have To Say

"Formation's promise is to be the CMO for SMEs, and for us that has certainly been true. The team has been an excellent extension of ours, working tirelessly to develop a marketing function from scratch. The whole team boasts great marketing expertise, are organised and detail-oriented, and really get marketing work done. They were a pleasure to work with, and I am very grateful for what Christina has done to get our marketing up and running."

- Andy Clayton

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